Social media is a term that refers to sites, channels, and applications that allow people from all over the world to communicate with each other. The most prominent examples of social media are Google+, Facebook, Twitter, and even YouTube. Many online companies have begun to take advantage of this phenomenon in order to carry out marketing campaigns that can be more effective due to the large numbers of visitors attracted by these platforms.
In an online context, social media has been increasingly adopted as a key strategic tool for brand building. In fact, through this type of network, you can disseminate content in a simple way thanks to the possibility of finding new audiences who may not have found it otherwise or would have needed much more time and cost. It also provides visibility both on traditional media and in the world of real-time, offering the possibility of creating a large number of links which in turn can be captured by search engines.
Finally, through social media you can create communities that will be loyal to your brand, giving voice to them when necessary or simply ask for opinions on certain topics. Many users are very active on this type of network, so it is possible that if they are satisfied with what they find on them, they could spread this satisfaction among their contacts increasing your brand awareness .
Social media is important to your online business because it helps you connect with the world. More than half of all people in the U.S. are now active on social media, and that number continues to grow every year.
Facebook has more than 1 billion users, Twitter has more than 500 million, Pinterest has 70 million users, Google+ has 300 million users. These are just a few of many websites where customers can find you or where customers could be interacting with your brands without you knowing about it unless they mention it to you! How awesome would it be if I could watch as people talked about my brand? Where do I sign up?
The awesome thing about social media is that not only can I monitor what’s being said about me and my brands, but I can also join the conversation to build relationships with customers and potential customers. Some of those people I even end up hiring! You absolutely must have a social media presence for this reason alone (and more). Here’s an example:
My friend told me about this book, and she was talking about it non-stop for days on Facebook, so I decided to check it out. She got me excited about it by giving me her opinion and what she liked/disliked. Because of her, I ended up buying the book and loving it just as much as she did. Without social media, we would never have had that conversation or connection over something we both loved – books! All because of social media. I could have never known how much she loved this book without social media to tell me. [If you have no other information, here would be the place to list the pros of social media.]
Social media connects people from all different walks of life and creates a strong community across boards and genres. I can find anything on social media: like-minded brands and individuals, groups that share my interests (hopefully), ideas for new books/movies/crafts/whatever it is I’m in the mood for at the moment, deals and coupons…the list goes on! Social media also gives me an opportunity to interact with strangers in a way that’s productive rather than destructive, like fighting over something stupid or having arguments about politics. Social media has changed the way people look at strangers, and it’s changing the world. [End article with list of pros.]
American citizens spend an average of 42 minutes per day on social media sites . This includes Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Google+, Tumblr…you name it! The reason these numbers are so high is because social media IS important for your online business. Social media gives you the chance to connect with customers who may not even be aware that they need what you’re selling or that it even exists yet. The only catch here is that you must use social media order to find these customers (and to keep them).
Social media also gives customers the chance to share their opinions about your brand or product, which can have a great or terrible impact on business depending on how you approach the situation. Social media has changed the way people look at strangers, and it’s changing the world . Before social media, if I needed help with something online, I would have to either find someone who had my answer or just give up. And that was that! Nowadays, if I need help with anything online but don’t know where to start looking for an answer…I ask Twitter! Because of Twitter’s popularity, people are more likely to respond back to me with what they think is appropriate assistance. Not only will this make me feel better about my problem, but I’m also likely to follow that person (and tell my friends about the experience) because they were helpful. All it took was one tweet!
I hope this information helps you to better understand why social media is important for your online business.