As the name suggests, it’s an enhanced way to present your product details on your Amazon listing page. Brand owners on Amazon can create Enhanced Brand Content for their products which would be shown in product description section.
In this comprehensive guide, we will explain you what Amazon Enhanced brand Content is and how you can get one for yourself. We will also look at pros and cons of EBC and whether it makes sense for your brand or not.
By creating Amazon Enhanced Brand Content for your SKUs, you can enhance your brand story:
Now that we have discussed the advantages, let us look at the limitations of Amazon EBC:
You can find it under your Advertising tab:
Click on Enhanced Brand Content under Advertising tab and then search with an SKU. You will then see this:
What you see above are the different kinds of enhanced brand content templates that Amazon supports. If you examine each of these templates closely, you will realise that each of the templates above have first two modules fixed i.e.
In addition to brand logo and product description modules, you can have 5 more modules on the page. Examples modules can be:
These are only few example formats and not the exhaustive list.
By now you should be clear about what Amazon EBC (enhanced brand content) is and whether you need it or not. Still unclear or want help from a professional to get your Amazon enhanced brand content ready, drop us an email to email@example.com or leave your email in the Contact Us section.